“China is a very important source of quality suppliers, and at SIAL Sia we have come into contact with many suppliers and partnership partners, which will further enrich our diversified supply.” As a large food service distributor in Brazil, Delly's Food Service, which owns a number of businesses including instant retail and food service, maintains close cooperation with SIAL Sia.
SIAL Shanghai will be held from May 19 to 21 at the Shanghai New International Expo Center. The exhibition is expected to attract 5,000+ exhibitors from 75 countries and regions around the world with 350,000 global boutique products, which is not only a professional platform for global food and beverage enterprises to showcase new products and expand channels, but also a way for global professionals to broaden their global supplier network, efficiently select products, purchase, learn about industry trends and expert insights. It is also an opportunity for global professionals to broaden their global supplier network, efficiently select and purchase products, and learn about industry trends, expert insights and innovative products.
 
350,000 products and global new product launches
SIAL Sia has always been an important stage for global food and beverage new product launches, not only showcasing brands' new achievements in R&D and innovation, but also reflecting the current trend of consumer demand for healthy, nutritious and personalized products.
“It's very hot, and many domestic and foreign businessmen have inquired about cooperation.” Fujian Anthony International Trading Co. had brought Milkamel Camel Milk 2-in-1 Instant Coffee from the United Arab Emirates, which is rich in a variety of vitamins and minerals, lower-fat and more easily absorbed, and meets the coffee consumption needs of people with milk allergies, said a representative of the company, adding that the product was very popular at the show.

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Baroshi Brand Operation Co., Ltd. from Hangzhou launched Baroshi Multi C Fruit Drink, a functional beverage enriched with probiotics to replenish VC required by the human body, which attracted the attention of many professional buyers.
 
In addition, domestic and foreign emerging brands have launched a series of new products, such as Hangzhou Photosynthesis Plant Creation Physical Technology Co., Ltd. developed coconut know plant milk protein drink, is a domestic beverage won the low GI certification, plant-based food certification, a large number of domestic and foreign buyers consulting cooperation; in the rice (Zhangzhou) Food Co., Ltd. to bring room temperature preservation of the open bag of ready-to-eat one-second dry rice, the product focuses on culinary-grade texture, anti-starvation and satiety, the use of innovative packaging, which can meet the emergency needs of the emergency. Adopting innovative packaging, the product can meet a variety of consumer scenarios, such as emergency response, cross-country running, outdoor travel/camping, etc.

Gathering global brands and efficiently expanding customer networks
SIAL Shanghai is not only a stage for new product launches, but also a platform for global food and beverage industry practitioners to expand their networks and establish business contacts. For example, SIAL 2024 (Shanghai) will gather exhibitors from France, Spain, Denmark, Italy, the United Kingdom, the United States, Canada, Brazil, Argentina and other countries and regions, as well as government departments and business associations from 32 provinces and municipalities, such as Anhui, Hainan, Jilin, Inner Mongolia, Shanghai, Shandong, Shanxi, Zhejiang, Harbin, and other organizations, to showcase products with special characteristics from all over the country.
 
Spanish ham, Thai fruits, Australian wagyu beef, Egyptian freeze-dried fruits ...... world cuisine gathered in one exhibition; Golden Monkey, Yanjin Puzi, empty carving, Wang Xiaohao, Mo Xiaoxian ...... domestic well-known brands were on the scene. SIAL Sial International Food Exhibition comprehensively demonstrates China's and the world's food industry innovation and vigor.

SIAL 2025 (Shanghai) is expected to attract 180,000 visitors from 110 countries and regions around the world, who come from traditional retailers, importers and exporters, e-commerce, snack vendors, community group purchasing, etc. The show will provide Match Me service to help professional buyers and exhibitors to establish business contacts and efficiently carry out communication and cooperation.

Discover the industry trends and grasp the innovative fashion
In the fast-changing food and beverage industry, understanding industry trends and grasping the trend of innovation are the key to maintaining the competitiveness of enterprises. 2025 SIAL Shanghai will also organize the SIAL World Food Industry Summit and the SIAL Innovation Competition, which will help industry players understand the cutting-edge trends and grasp the market opportunities.
SIAL World Food Industry Summit is one of the representative activities of SIAL. With the theme of “Inward Improvement, Outward Shaping”, the 2025 Summit will bring together more than a hundred industry experts, scholars and enterprise representatives from all over the world to have in-depth discussions on the important tracks, cutting-edge technologies and ideas of the global food and beverage industry, which will help industry players gain insight into the market trend and adjust the market situation, as well as help them grasp the market opportunities. The SIAL Innovation Competition is recognized as the world's leading food and beverage innovation competition.
 
SIAL Innovation Competition is regarded as the “wind vane” for the innovation and development of the global food and beverage industry. Based on the five dimensions of pleasure, health, wellness, convenience and environmental protection, the competition selects innovative products of the year and helps practitioners to get a first-hand understanding of the industry's explosive products!
In addition, SIAL Shanghai will also organize a series of exciting events and activities such as SIAL Snack Festival, SIAL CUP Barista Competition, SIAL Chinese Restaurant and SIAL Zhenniu Awards, which will provide industry players with multiple opportunities to understand new consumption scenarios and tap into potential chambers of commerce.
As a global food and beverage industry event, SIAL not only provides a platform for professional buyers and exhibitors to showcase and communicate, but also injects new vitality into the industry. We look forward to more surprises and opportunities for industry practitioners at SIAL Shanghai 2025.