August, 2025 / Shenzhen, China

Anuga Select China 2026 Set to Elevate Southern China’s F&B Industry in Shenzhen

Powered by Anuga – the leading global food and beverage industry’s trade fair, Anuga Select China 2026 will be hosted at the Shenzhen Convention and Exhibition Center (Futian) from 27-29 April 2026. Co-organised by Koelnmesse (Beijing) Co., Ltd., the China Chamber of Commerce of I/E of Foodstuffs, Native Produce and Animal By-products (CFNA) and the Shenzhen Retail Business Association, the exhibition is expected to attract 700+ exhibitors and brands across 35,000 square meters.

Spanning the entire industry chain, covering Sweets & Snacks, Seafood & Frozen Food, Fine Food, Meat, Healthy Food, Coffee & Tea, Drinks (Alcohol & Non-Alcohol), Dairy, Food Service and Anuga FoodTec Showcase, it will spotlight the latest trends, technologies, and business opportunities shaping the future of food. This will further cement its position as Southern China’s most influential international F&B trade platform.

Michiel Kruse, Managing Director of Koelnmesse (Beijing) Co., Ltd., declared, “Drawing on a century of expertise in the international exhibition industry, Koelnmesse unites profound expertise and extensive industry resources to empower the F&B sector. Building upon the success of world-renowned trade fairs such as Anuga, we have crafted a truly international platform devoted to fostering business connections, trend launches and technology exchanges across the worldwide F&B community. Together with our partners, we empower industry professionals to fully capitalize on the vast opportunities presented by the Greater Bay Area and beyond.”

Last edition delivers strong results and a sharp rise in global reach 

Following a highly successful 2025 edition, which attracted 603 exhibitors and 31,428 trade visitors (a 15% year-on-year increase), Anuga Select China continues to solidify its role as the leading gateway for F&B businesses entering the Greater Bay Area and broader Asia-Pacific markets. Notably, international participation surged by 37%, driven by strong demand from Europe and Southeast Asia. With 75% of exhibitors connecting with key buyers and 82% praising its brand-building value, the event has proven its unmatched ability to drive meaningful business outcomes.

A global stage for innovation

Last edition brought together an impressive lineup of international exhibitors, including delegations from Germany, Turkey and Iran, introducing an impressive array of regional specialties to the Chinese market. Meanwhile, leading Chinese brands, such as the China State Farm and Yihai Kerry, showcased their latest products and technologies, highlighting the event’s role as a launchpad for innovation.

Ms. Angel Sha, from import commodity department of Yihai Kerry Foodstuffs Marketing Co., Ltd., shared, “Our company debuted Meadow Fresh at Anuga Select China, promoting premium dairy products. It successfully attracted many customers who showed keen interest in Meadow Fresh products, enhanced brand awareness, and facilitated offline and online cooperation exploration, boosting market expansion.”

Mr. Lucas Dávila, market intelligence expert from Instituto Nacional de Carnes, expressed, “INAC has participated in Anuga Select China since 2021 in a row. We have a good experience with this show. For us, China is a key market where we export one third of our beef. Particularly in Shenzhen, it is one of our key ports of entry with a lot of consumers aiming to have good beef. We look forward to introducing more Chinese consumers to the distinctive flavor of the Uruguay beef through Anuga Select China.”

Spotlight on future food & beverage trends

Building on its comprehensive showcase of the entire F&B chain, Anuga Select China 2026 will zero in on the consumption upgrades and industry shifts. Four leading trends will take center stage: compound flavouring that fuses bold new flavors with scene-specific experiences for Gen Z consumers; future-ready convenience foods evolving from “quick calories” to “premium convenience,” spawning prepared meals and ultra-fresh short-shelf-life items; healthy diet that embeds functional ingredients and clean labels across every category; and the solution of sustainably produced or packaged that turns ingredient traceability and low-carbon packaging into competitive assets. Through curated trend forums, live demonstrations, and targeted matchmaking, the event will empower businesses to stay ahead in an evolving market.

Anuga Select China 2026 unveils comprehensive strategic upgrades

The 2026 edition is introducing four major enhancements to create a complete service platform for the global F&B industry. The exhibition will significantly expand its international buyer network with special focus on Southeast Asia and Middle Eastern markets, while implementing an advanced data-driven matchmaking system to optimize business connections. A dedicated FoodTec Showcase will highlight breakthrough technologies in food processing and sustainable packaging, complemented by deeper foodservice integration through tailored activities designed to accelerate market entry for exhibitors' products.

Supporting programmes create dynamic business platform

A dynamic series of concurrent events will transform the show into a fully immersive industry experience. Global Food Retail Forum co-organized by Shenzhen Retail Business Association will convene leading experts to dissect market shifts and technological breakthroughs, while Innova X ACH Global Food & Beverage Trends Gathering & Innovation Pioneer Award will spotlight breakthrough products poised to set new benchmarks. The Solar Term Cuisine Award Selection and Competition, as well as Foodie Space on-site will highlight innovative ingredient applications through live cooking demonstrations and interactive tasting sessions, offering attendees a first-hand look at cutting-edge culinary techniques. While the pre-show Chef Table event offers an exclusive preview with hands-on global culinary experiences, designed to generate anticipation and facilitate networking among participants. Together, these initiatives deliver multi-dimensional brand exposure for exhibitors and a unique valuable experience for trade visitors, powering the journey from product showcase to strategic insight.

As Southern China's premier international food and beverage trade platform, Anuga Select China 2026 continues its mission to accelerate innovation across the entire industry value chain. The event promises to deliver exceptional business outcomes for all participants through its unique combination of global reach, cutting-edge content and targeted networking opportunities.

Anuga Select China 2026 is now open for exhibitor registrations, with special early-bird packages available until 30 August. We look forward to welcoming you to Shenzhen next April - let’s shape the future of food together!

For more information about Anuga Select China, please visit www.anuga-china.com/

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About the Organisers

Koelnmesse – worldwide trade fairs for the food industry and food production: 
Koelnmesse is an international leader in organizing global trade fairs for the food and beverage industry as well as for food production. With events such as Anuga, Anuga FoodTec, ISM, and ProSweets Cologne, Koelnmesse covers a wide spectrum – from ingredients to production, packaging, finished products, and the latest technologies and innovations. These globally renowned trade fairs, held in Cologne, Germany, set benchmarks in their respective sectors. In addition, Koelnmesse organizes numerous industry-specific trade fairs in key markets worldwide, including Brazil, China, India, Italy, Japan, Colombia, Thailand, and the United Arab Emirates. Through these global activities, Koelnmesse offers its clients tailored events and leading regional trade fairs across various markets, providing a foundation for sustainable international business. Koelnmesse is thus ideally positioned to drive innovation and development in both the food industry and food production. 

Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors

China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA) 

The membership of CFNA has exceeded 4,400 companies, covering all parts of China, which is composed of the largest and most representative companies and a large number of small and medium sized enterprises. Its member companies account for 70 percent of China's total imports of food and agricultural products. Member enterprises include manufacturers, importers, trading agents and distributors of imported food. It also provides important and latest information of food industry for the majority of member enterprises and provides industry guidance and management.

http://en.cccfna.org.cn

Shenzhen Retail Business Association

Established in 1997, the association boasts over 900 member enterprises spanning more than 40 business sectors. Among its membership are 19 of China’s top 100 chain enterprises, 33 from Guangdong’s top 100, and 45 from Shenzhen’s top 50 chain enterprises. With a workforce exceeding 1 million, the association’s members generate an annual sales revenue surpassing 1 trillion yuan nationwide. Of this total, the sales revenue in Shenzhen accounts for approximately 75% of the city’s retail market.

The association has been honored with numerous accolades, including “Shenzhen’s 5A Social Organization” for three consecutive terms, “Guangdong’s Advanced Social Organization”, “Outstanding Organization in the 30th Anniversary of China's Commercial Service Reform and Opening-up”, and “Model Unit of Guangdong’s Social Organizations”.

http://www.szrba.org

The next events:

Anuga Select India – Mumbai, India, 20.08. - 22.08.2025

Anuga- Cologne, Germany, 04.10. - 08.10.2025

ISM Middle East – Dubai, United Arab Emirates, 15.-17.09.2025-

Note for editorial offices:

Anuga Select China photos are available in our image database on the internet at

https://www.anuga-cn.com/en/index/media/multimedia-gallery

Press information is available at:

https://www.anuga-cn.com/en/index/media/press-center/

Anuga Select China on Facebook:

https://www.facebook.com/Anugaselectchina/

If you reprint this document, please send us a sample copy.

Your contact:

Isabel Wu

Marketing Executive

Koelnmesse (Beijing) Co., Ltd.

Room 2604 1788 Square

No.1788 West Nanjing Road

Shanghai 200040

China

Tel +86 21 6390 6161-823

Fax +86 21 6390 6858

serena.gao@koelnmesse.cn

www.koelnmesse.com